Step 1. Research

Client & user analysis / goals
Competitive research
Opportunities & potential
Technology trends
Empathy maps

  • If you're in love with your ideas, you have no thought of its value or meanings
  • Keep going through the user story to not leave room for assumptions
  • If the process is compromised, than the result is irrelevant
  • The cleverness should be in the concept, not in the execution
  • Offer the right content at the right times
  • Be different enough to stick
  • Short attention spans, long conversations
  • Be bold, without being noticed
  • Revive something old, make it new
  • If your digging a hole in the wrong place, making it deeper doesn't help
Step 2. Inspirations

Those devoted to their craft
Long walks, nature & travel
Observing human behavior & meeting new people

Step 4. Refinement

Wireframe, wireframe, wireframe
Re-evaluate the big picture
Prototype & user test
Progressive disclosure of content / actions
Re-work until all goals are met with ease

Step 5. Visuals

Lead with inspiration
Start on paper
Get out every idea, then filter the best
Stand on the shoulders of giants

Learn & Repeat
Why Design

To make life simpler for others & inspire new ways of thinking.